E-commerce Design | Layout | Art Direction
I was given the opportunity to lead the SmartBones e-commerce redesign with the updated campaign photography and styling led by our art director. I coordinated with the copywriting team to develop this layout for many categories to hold hundreds of skus for online retailers such as Amazon.com and the direct site product pages.
Our team shot the photography and video content in-house with a wide range of dog models, it was such a fun day! Below is the video that pairs with the e-commerce content. I was not involved in the video creative, but it gives you an additional perspective of the new direction the brand is taking.
